The Holistic Business Plan Course (for Online Entrepreneurs)

Looking to build an Online Business that gives you more freedom & flexbility?

Learn my process for creating an aligned, holistic business that suites your ideal lifestyle.

We all want to do something we love, that also supports our ideal lifestyle and allows us to live our highest values. We are incredibly lucky now to be able to work from anywhere and create businesses online with very low overhead, thanks to the internet.

But the abundance of choice and opportunity can lead to burnout and confusion pretty quickly.

Maybe you’re feeling stuck and overwhelmed trying to do ALL the things! Like. . .

Design a logo & other branding
Build a website
Post to ALL the social media accounts
Write sales copy
Create a marketing plan
And oh yeah, provide services to your clients!
First of all, you are not alone. There are a lot of coaches & online influencers who make it look SO easy to make buckets of money online. But the truth is, you need a plan. And the sooner the better, because you can waste years trying to figure things out with trial-by-error!

What if you had a simple, 5-part framework that helped you clarify your goals, direction and next steps?

This course is made for

Current and Aspiring Service-Based Entrepreneurs:

  • Including healers, coaches, designers, writers and developers.
  • Who want to bypass months or years of “trial-by-error” and get clarity around what their next steps are.
  • Who have had a business for a while, but are pivoting (i.e. rebranding, taking their business online for the first time, changing their audience and/or services).
  • Value flexibility & freedom and want their business to support their ideal lifestyle.
  • Who have a side hustle that they want to turn into a full-time, profitable business.

The Holistic Business Plan Framework

what you’ll learn

Module 1: Goals & Planning

The foundation of your business and your lifestyle

You’ll create your “Big Why” statement, get clear on what costs are involved in starting your business, and create financial as well as lifestyle goals.

Module 2: Mindset

Working through your fixed assumptions & beliefs

Create the clarity, focus and confidence you need to be a bad-ass entrepreneur. Learn what might be holding you back from attaining your goals and how you can overcome limiting beliefs.

Module 3: Branding

The Look, feel and language of your business

Get clear on who your ideal audience is, start to develop language and visual imagery that will speak directly to them. Then create your products and services, knowing how they will fulfill a need that your audience has.

Module 4: Your Website

The ‘home’ of your online business

Should you DIY your site or hire a pro? What content management system (WordPress, Wix, Squarespace, etc.) should you use? How will this website serve your audience and fit into your sales funnel? You’ll get clarity on all this and more!

Module 5: Marketing Basics

pulling everything together to attract clients

Marketing is a big, overwhelming topic but we’ll break it down into the essentials for new online businesses. You’ll learn how to create a sales funnel and how to get started with SEO, email marketing and how to make social media manageable.

Each Module is comprised of a video + worksheet + list of resources (articles, podcasts, books, tools, etc.)

Plus these Bonuses!

The 8 Essential Steps to Pricing audio training
How-to create a new client questionnaire tutorial
Visualization Meditation (audio) that you can use every day to help focus on your vision and clarify your goals.
Jess Parvin

Nice to meet you.

I’m Jess

Designer, Coach, Podcast Host

Over 5 years ago, I created this web design & branding business because I wanted more flexibility in my life and the freedom to work from anywhere at any time. Last year I started offering holistic business coaching as well, because I want to share with other entrepreneurs all the knowledge I’ve gained through building my online business, as well as working with hundreds of other entrepreneurs in various fields.

This is my signature course that encompasses the bulk of what I coach clients through, whether they are starting an online business, trying to grow, or pivoting (i.e. taking a business online, changing their offerings, etc.).

I know that this content can save you months or years of trial-and-error. And your time is your most precious asset. 

Client Testimonials

"Jess did a great job patiently educating me

about new services, website jargon, and how to integrate the tools I needed. She worked with me to design a site that feels like ‘home’, and truly expresses who I am and what my services are.”


Rebecca Anderson

Integrative Health Coach & Wellness Practitioner

"Working with Jess was a wonderful experience from start to finish!

She asked logistical questions about my business, as well as questions about my design style to gain a full understanding of what I was looking for. Jess had consistent, clear communication and a very efficient process.”


Danica Rae

Integrative Health & Wellness Coach

"Working with Jess, I found one of those unique, remarkable talents

who could not only translate a person’s ideas into the reality of an exceptionally beautiful design, but someone who could also, and perhaps most importantly, have the perception and courage to carefully guide me back on track when I was beginning to go off the rails.”


Tom Pirozzoli

Artist & Musician

When you finish this course, you will have . . .

Jess Parvin computer photo
A clear branding strategy: who you’re serving, why & how
Clarity around pricing your services & what overhead is involved
What boundaries & systems you need to put into place
A shift in your mindset and a renewed sense of purpose and possibility in your business
A checklist of steps to create a beautiful, functional website
Knowledge of the best free ways to market your business and clarity around which options suite you best
Jess Parvin computer photo

Let’s Do this!

The Holistic Business Plan Course

Original price was: $444.00.Current price is: $89.00.

Unlimited lifetime access, go through at your own pace.

Includes 5 video modules, 5 worksheets, 5 “Resources” pages (recommended books, podcasts, articles, tools and more!) + Bonus content!

Optional Add-on:

60 Min. 1-on-1 Coaching Session

Want more support? To help you really make the most out of the Holistic Business Plan course, I recommend booking a one-on-one coaching session. You can schedule it during or after you work through the course, and I will be available to answer any questions you have. Together we will create action steps for you to take once you finish the course.

*This special price is only available for entrepreneurs who purchase the HBP course (one per course)

Original price was: $222.00.Current price is: $199.00.