about Me
Hi, I’m Jess.
Your guide on this crazy, amazing journey called entrepreneurship.
Does your work sometimes lacks Focus & PURPOSE?
Get stuck when it comes to consitently taking action towards your dreams?
Wonder if your personal VALUES (not conditioning) are actually guiding your actions?
I understand all of this, because I have been there!! After more than 12 years as an entrepreneur (working with other entrepreneurs) I can confidently say that:
Entrepreneurship is the greatest container for personal growth.
It will push you out of your comfort zone and cause you to take risks, bold action and develop a relationship with “failure” (aka ‘lessons to learn’) all in the name of becoming the highest version of YOU and creating the most IMPACT in the world.
This is why having support on this journey is essential.
Pillars of my work

Soul Alignment
We connect with your soul’s purpose, clarify your unique energetic blueprint, and create from a place of alignment — not pressure.
With training in Reiki, Human Design, Astrology, Ayurveda, and plant medicine work, I help you trust your intuition and tap into your deeper wisdom.

Mindset & Embodiment
Your nervous system is the foundation of your success.
Through somatic tools, mindfulness practices, and mindset reprogramming, we shift self-doubt and fear into clarity and grounded confidence — so your business feels expansive, not overwhelming.

Strategy & Branding
As a branding designer and strategist with 12+ years of experience in design, messaging, SEO, and website development, I help you turn your purpose into a powerful, cohesive brand that feels like you and speaks directly to your dream clients.
My Entrepreneurial Journey
I didn’t build this business overnight — it was an evolution that began long before I ever called myself a coach.
Back in 2012, I first stepped into self-employment when I got laid off from a corporate graphic design job (a blessing in disguise as I would soon realize that I was on the verge of total and complete burnout!) and decided to start freelancing. This felt like a natural path — flexible, creative, aligned with my values of freedom and autonomy. It was the quickest way to escape traditional structures and carve my own path.
But what I didn’t realize at the time was that flexibility alone isn’t the same as intention.
I was taking on any project that came my way. Any client. Any timeline. Any price.
I was “free,” but I wasn’t directing that freedom toward anything meaningful. I didn’t yet know who I wanted to serve, what I wanted my business to stand for, or what I truly felt called to create.
Looking back, those years were important — but they were unfocused. And they taught me something essential:
Clarity isn’t optional. It’s the foundation of an aligned, profitable business.
That realization sparked the first big shift.
I began re-examining everything: my values, my systems, my pricing, my boundaries, my brand. I recognized that I had been letting my clients run my business for me — dictating my schedule, my workflow, my compensation, and even my sense of identity.
I knew it was time to transition from thinking like a freelancer…
to thinking like a CEO.
So I rebuilt my brand from the inside out.
I redesigned my website.
Updated my photography.
Clarified my message.
Defined my niche — women soulpreneurs (healers, coaches & creatives with “personal brands”)
Raised my prices.
Started speaking directly to the kind of clients I wanted to attract.
Began spending 2-4 months abroad each year, conneting with an international network and stepping into the energy of life I wanted- full of freedom and possibility.
And this shift wasn’t just about strategy. It was energetic.
My brand became more feminine, intuitive, and spiritually rooted — a reflection of the spiritual awakening I was moving through in my personal life.
The more aligned my brand became with my truth, the more aligned people showed up in my orbit: mentors, collaborators, clients, friends — women who were also seeking purpose, expansion, and authenticity.
That’s when I truly understood something that changed everything:
Branding is a manifestation tool.
Today, I help soul-guided women launch sustainable businesses that reflect their truth.
When you elevate your visuals, your messaging, your voice, and your energy, you raise your frequency — and your outer world begins to match your inner one.
From that point on, my business has been in a continual cycle of refinement and expansion. As I evolve, my work evolves. As my understanding of purpose deepens, so does the work I do with women like you.
In 2023, my fascination with purpose became undeniable. I could see that my clients weren’t just asking for business strategy — they were longing for deeper meaning, identity, and soul alignment. That led me to become a certified Soul Purpose Coach.
Integrating Human Design into my practice opened a new dimension. Suddenly, I had a way to help clients understand not just their purpose, but how their energy is designed to create, communicate, and lead. It tapped directly into one of my core values: authenticity.
Today, my work is a fusion of everything I’ve gathered along the way — the creative, the spiritual, the strategic, and the intuitive:
✨ 12+ years in branding, design, marketing, messaging, and SEO
✨ Certifications in Spiritual Life Coaching + Soul Purpose Coaching
✨ Reiki II energy healing
✨ Training in Human Design, Ayurveda, Somatic Experiencing, Mindfulness, Money Healing & more
✨ A lifetime of inner work — plant medicine ceremonies, retreats, therapy, coaching, energy healing
I’m a multi-passionate, multi-layered entrepreneur — and I love helping other women bring all of themselves into their business.
Because your business shouldn’t force you into a box.
It should expand you.
The truth is, every woman I work with already has immense wisdom inside her.
My gift — the thing that has always come naturally to me — is seeing the bigger vision you’re trying to step into…
and then helping you name it, shape it, embody it, and build it.
I help soul-guided women launch and grow businesses that reflect who they truly are — not just in vibe, but in structure, design, messaging, strategy, and soul.
Your purpose isn’t random.
Your gifts aren’t accidental.
Your experiences aren’t wasted.
I Share my whole long & winding road to entrepreneurship here!
Fast Facts ABOUT ME:
Passions:
Animals (especially fostering rescue dogs!), Travel, Spiritual & Personal Growth
Other Jobs I’ve Had
House Flipper, Waitress, Music Booking Agent & Manager, Vintage Clothing Seller, Art Gallery Associate, Photographer & Graphic Designer for High-End Clothing Retailer
FREE Soulpreneur Strategy Session!
Clarify your next steps
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Aligned Action 2025: Use your Human Design to set goals and take action!
