about Me
My Entrepreneurial Journey
Looking back, I see how the journey to where I am today started with identifying personal values, and initially mine were Creativity and Beauty. This awareness was the catalyst for my decision to return to school for Graphic Design when I was 27, after years of doing various kinds of work without focus or purpose. I had studied fine arts in undergrad and always wanted to be an artist, but probably (in retrospect) lacked the ambition and discipline that the artist’s life requires. Ultimately, design became my focus, allowing me to infuse creativity into my work while maintaining a sense of practicality.
As I dove into the professional world of graphic design + photography, working for a high-end online fashion brand, the excitement soon gave way to exhaustion, and I was particularly resentful of working in a traditional “9-to-5” environment. It was a wake-up call that prompted me to reassess my professional values (which are sometimes the same as and sometimes different from personal values!). Flexibility and Freedom emerged as my guiding stars—I knew that I wanted to travel and have flexibility in my work environment. This clarity nudged me toward self-employment.
Now I work with entrepreneurs like you to CLARIFY your values and goals as early as possible, and then create structure and intentional design that brings your vision to life.
Recognizing this misalignment led to a pivotal shift for me and I embarked on a journey of mindset transformation. I learned that I had been allowing my clients to dictate my work, from the projects I took on to the hours I worked and the compensation I received. It was time to transition from a “freelancer” mentality to that of a “CEO/Entrepreneur.” I aligned my Brand (visual content, website, social media, messaging, etc) to reflect this. This rebranding was empowering; I began to see myself as an expert, focusing on my chosen “niche”—female “soulpreneurs” (instead of taking work from anyone and everyone!).
With new photographs and a refreshed website, I started to embody this new CEO mindset. I gradually raised my prices and spoke directly (through visuals, messaging, etc) to my new “ideal clients”. The evolution of my brand took on a more feminine and spiritual essence, reflecting my own spiritual awakening. I wanted to collaborate with women who shared similar journeys toward self-discovery and purpose. I recognized that another value of mine, Community, was looking to be expressed through my work, and realized that defining a niche can create that. I am so grateful for the amazing women who have stepped into my life (as clients, collaborators, friends and mentors) since I made these shifts!
I believe that the process of BRANDING is an amazing catalyst for Manifesting the business and life that you desire. Once you raise your frequency through design, messaging, photography, etc. you can embody that vibration and attract what you desire.
Today, I find my business + work in a constant state of refinement. My message, offers, and marketing strategies are evolving as I evolve, and the clients I work with are also high-level humans focused on growth and expansion. Recently I became captivated by the concept of Purpose, recognizing that my clients arent’t just seeking business growth; they are yearning to express and live out their unique Purpose. This realization led me to earn a certification as a Soul Purpose Coach in 2023.
Incorporating Human Design into my coaching practice allowed me to delve even deeper into another personal + professional value: Authenticity. I can now help my clients discover their Universal or “God-given” purpose, aligning it with their inherent gifts and energy.
My approach integrates my 10+ years as an entrepreneur and branding/ design expert with an intuitive approach to uncovering and expressing our life’s purpose.
I have translated this into my 5-Part Holistic Business Growth Process that I take clients through:
Goal-setting & Visualizing: Who are you and what are you creating? Often this starts with looking at your Human Design Bodygraph (“unique energetic blueprint”). Then you can establish your brand values, craft a mission statement, and brainstorm the services/ products/ offers you want to create.
Mindset: This is the step I wish I had done sooner! Identify your blocks and shift your mindset to match the frequency of your aspirations.
Branding: Together we identify your ideal audience (“dream client”) and articulate why you are the perfect guide to lead them through a transformation. We can then express this through visual design, your messaging, content, etc. We ensure that every aspect of your brand communicates your values and positions you where you want to be in your industry.
Content: Define your offers and determine how to showcase them effectively across the platform(s) that resonate most with you and your audience. Identify the types of content you enjoy creating and that bring the most value to your ideal clients—be it videos, blogs, podcasts, or more.
Marketing: Finally we develop a “feel good” marketing strategy that feels authentic and joyful, allowing your message to spread from a place of love and service.
I Share my whole long & winding road to entrepreneurship here!
MORE ABOUT ME:
Passions:
Animals (especially fostering rescue dogs!), Travel, Spiritual & Personal Growth
Other Jobs I’ve Had
House Flipper, Waitress, Music Booking Agent & Manager, Vintage Clothing Seller, Art Gallery Associate, Photographer & Graphic Designer for High-End Clothing Retailer
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Branding by Design: Use your Human Design to create a Soul Brand