Your Work is Medicine.

Holistic Coaching & Branding for Multi-Passionate, Purpose-Driven Soulpreneurs

Your work is Medicine.

Holistic Coaching & Branding for Multi-Passionate, Purpose-led Soulpreneurs

you have a vision of what’s possible

Build a sustainable, profitable business that is fully aligned with your Dharma (Purpose) and supports your ideal lifestyle and values.

Combine your various gifts, passions & experiences into a cohesive brand that attracts your dream clients on repeat

Drop the confusion and overwhelm, and begin taking aligned steps towards your Big Vision to bring it to life

Heal your limiting beliefs, perfectionism and fear of failure so that “putting yourself out there” feels natural and authentic

Align your brand strategy with who you truly are, putting your soul’s purpose in the forefront of everything you create

Let's do this together!

FREE “Spring Cleaning” Workshop!

From Clutter to Clarity:
Refresh & Realign Your Business this Spring

Identify what’s draining you, focus on what works, and create space for expansion

Learn More

Hi, I’m Jess

Visionary Guide for Soulpreneurs

I help new and seasoned entrepreneurs who are creating soul-inspired, service-based businesses (like coaches, healers and creatives) align their business with their highest self & ideal lifestyle. Entrepreneurship is the greatest container for personal growth & discovery that I know of, and sometimes we need support when navigating the fears, confusion, overwhelm and self-doubt that can arise.

As a multi-passionate entrepreneur with a decade of experience working with other businesses, and a certified Soul Purpose & Spiritual Coach, I bring a balance of masculine + feminine energy to working with clients. We need both to thrive: The action-oriented plan for growth AND the intuition-guided strategy that is aligned with our needs for rest, connection, and creative expression.

Let me support you as you grow your soul-aligned, purpose-driven brand!

Get to know me

Create & grow your business to be in alignment with who you are so you can FINALLY get unstuck and feel fully self-expressed

Combining mindset techniques with tangible skills, we’ll create a clear plan of action for starting your online business, or pivoting your existing business in a more holistic way.

Join me in person in Madison!

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Find Your Center:

How to Activate your Embodied Intuition & Spirit Guidance in Uncertain Times

A Human Design + Mediumship Workshop with Carly Arbuckle + Jess Parvin

Sunday, June 8, 3-6 PM @ Ether Wellness

This workshop is a sacred space for women like you, ready to move past the noise and reclaim your intuitive guidance. This is an invitation to take action on your knowing. To remember who you are, why you’re here, and how to trust your inner knowing —through the triple lens of Human Design, Spirit Team guidance, and embodied feminine wisdom,

Register here

Connect to your Highest Self, and discover the freedom, joy, creative expression, and confidence to share your gifts with the world.

Combining inutition + mindset techniques with tangible strategy skills, we’ll create a clear plan of action for starting your online business, or pivoting your existing business in a more holistic way that creates incredible abundance beyond what you can imagine.

Work with me

Branding & web design

SERVICES

Coaching & consulting

HOLISTIC BUSINESS GROWTH

What Clients are saying

Working with Jess was honestly everything I needed—and then some.

As a new entrepreneur, I had my coaching and Reiki certifications, had started figuring out my target audience and offer, and was playing around with content on social media… but nothing felt quite right. I still felt lost and like I didn’t have a solid foundation for my brand or business. I chose to work with Jess because she brings together Human Design, Web Design, and the real-life experience of being a soul-led entrepreneur. That combo was exactly what I was looking for.

From day one, she really saw me—my strengths, my energy, and what I’m here to offer the world. Now, I feel so much more confident and aligned in my brand, my voice, my offers, and how I’m showing up in my business. Her coaching gave me way more than I expected and set me up to actually grow and succeed in this next chapter. I’m super grateful for Jess and would 100% recommend her to anyone who’s ready to build their business with clarity, alignment, and soul.

Elizabeth

Reiki healer + Somatic Coach

Having Jess' accountability and coaching gave me the confidence and drive I needed to unfold my true self and how I want it to reflect in my business and branding.

I have been in such a better state of mind since before I started working with her. Being productive in moving forward with my business and giving myself grace when I need to. I am now at the point where I have a clearer vision on the services I want to offer my clients and how to strategize my marketing.

Kari

Holistic Health & Wellness Coach

During my time partnering with Jess, I have become more clear about the next chapter of my business.

She has helped me review and refine my “why” as well as my “how.” I am thankful to have Jess in my corner to support me, challenge me, and celebrate me.

Toral

Leadership & Personal Development Coach

It was really great to blend mindfulness and spirituality, self worth and centeredness with business plans and goals.

That was a new experience for me. It helped me to get a lot of clarity around actions to take and specific measurable results.

Cassidy

Holistic Wellness Practitioner

I’m definitely still on this energetic high,

riding a wave, from our coaching session. . . I can assure you that my soul is absolutely twinkling!

Nadine

New Soulpreneur

Resources for Entrepreneurs

The Blog:

How to Practice Heart-Centered Selling and Marketing

by Jess | May 8, 2025 | Business Basics, Business Growth, Marketing, Mindset & Lifestyle | 0 Comments

This post is also a podcast episode!If you've ever felt a knot in your stomach when sharing your offers or a lump in your throat when naming your prices—you’re not...

Client Feature: Elizabeth A. Burnham

by Jess | April 14, 2025 | Business Basics, Client Features, Mindset & Lifestyle | 0 Comments

Listen to the Podcast Interview!It’s been such an honor to support Elizabeth A. Burnham (aka "Liz") over the past several months as she’s stepped into her next...

Client Feature: Kari Mysker of Ether Wellness

by Jess | March 17, 2025 | Business Basics, Client Features | 0 Comments

When Kari and I first met, she was working as a fitness trainer at a few studios around Madison, and building her knowledge as a nutrition and wellness coach. This was...

The Podcast:

The new podcast for visionary entrepreneurs looking to start or grow an online business that is aligned with their ideal lifestyle!

Features mini-coaching sessions as well as interviews with inspiring female entrepreneurs.

Listen to the podcast!

Now is YOUR time.

You don’t need to get more certifications, “figure things out” in your head, or wait until all the stars and planets align to do what you know you are meant to do with your life.

And you don’t have to hide parts of yourself to have a successful business!

You are ready.

Let me guide you through a customized process as you:

1. Reconnect with yourself and your higher Purpose. Through the tool of Human Design, we’ll look at how you can best express your unique energy and leverage your gifts within your work/ business.

2. Create a 6 month strategy that is unique to YOU and sets you up to create a business and life that sets your heart on fire!

3. Expand to create the ‘experimental’ mindset that will change your entire life and how you take action on your goals.

4. Receive loving support, accountability and guidance from someone who has walked this path, as you bring your soul’s vision to fruition and create the sustainable, profitable business of your dreams!

Book a Free Clarity Call