Articles for Entrepreneurs

Diversifying your Business Online

Apr 7, 2020

Well, here we are. . . week 2, 3 , 4 (I've lost count!) of isolation and pandemic pandemonium. How are you holding up? I truly hope that you are safe and healthy, and that you're finding some value in this unexpected quiet, slow-paced time that we find ourselves in....

Making the most of this unexpected time at home

Mar 18, 2020

We are all being affected by the COVID-19 coronavirus, whether we are sick or not. For me, it's sort of business-as-usual (only in the sense that I always work from home), but for many (including some of my clients) this pandemic and the ripple effect it's caused have...

Are you using Facebook to its full potential?

Jan 28, 2020

Most individuals and businesses are on Facebook, which still the most popular social media platform. So chances are, if you're a small business owner, you've created a business page. But are you using it to its full potential? Is it working for you as a way to drive...

Pre-Marketing 101

Sep 25, 2019

So you've started a business, or maybe you have an existing business but you're not selling as many online courses, custom bicycles, jellybeans, etc. as you'd like. Is that you? Do you hear terms like "click funnel", "SEO" and "retargeting" and feel overwhelmed or...

Is Your Site Secure?

Aug 7, 2018

Does your site have an SSL certificate? You will know if this is the case because your domain will have an https prefix (not http). SSL stands for "Secure Sockets Layer" and is the standard security technology for establishing an encrypted link between a web server...

What Makes a Great Website

Jun 13, 2018

Knowing when you need to hire a professional Ok, I'm probably a bit biased since I design websites professionally but I think anyone who is serious about their business needs to have a quality website that represents that. So often clients come to me who have built...