Articles for Entrepreneurs
How does your website tell the story of your brand?
This week I had the joy of giving a talk/ workshop to some of the Unsettled community members- a global community of travelers & entrepreneurs. The topic was on branding + web design, and the important steps to take when you're starting a brand, re-branding, or...
The Process of a Logo Design
A look 'behind the scenes' at the logo design process. So you know I like to use the term holistic, when discussing online business building and growth, right? This is because there are so many individual parts that really need to work together, to get your business'...
So You Need a New Website? Start Here.
Not sure if you should hire a pro or DIY? What the heck is a CMS and which one should I pick? What is the difference between Domains and Hosting? This is a post that I probably should've written a long time ago. . .But apparently I had to discuss this topic with...
Self-Care for the Self-Employed
Last week I returned from a 12 day camping trip in Colorado (the above photo was taken there!). . . . I know, I know- now is not an ideal time to travel, but I needed this trip so bad, ya'll! I feel so fortunate and grateful to be growing my business and working on...
Pricing & Money Mindset
Let's talk about M-O-N-E-Y. This is one of the most important topics (if not the most important) when it comes to business, and yet it's the thing that most entrepreneurs talk about the least. I know when I started my business I was just grateful that people wanted to...
Advice for Starting a Business or Freelance Career
The Coronavirus pandemic has changed nearly everyone's work situation, whether you are laid-off, furloughed, working from home, or suddenly finding your job obsolete. I know this may carry a huge financial burden, but the 'silver lining' that I've seen is the...
Diversifying your Business Online
Well, here we are. . . week 2, 3 , 4 (I've lost count!) of isolation and pandemic pandemonium. How are you holding up? I truly hope that you are safe and healthy, and that you're finding some value in this unexpected quiet, slow-paced time that we find ourselves in....
Making the most of this unexpected time at home
We are all being affected by the COVID-19 coronavirus, whether we are sick or not. For me, it's sort of business-as-usual (only in the sense that I always work from home), but for many (including some of my clients) this pandemic and the ripple effect it's caused have...
Are you using Facebook to its full potential?
Most individuals and businesses are on Facebook, which still the most popular social media platform. So chances are, if you're a small business owner, you've created a business page. But are you using it to its full potential? Is it working for you as a way to drive...
Pre-Marketing 101
So you've started a business, or maybe you have an existing business but you're not selling as many online courses, custom bicycles, jellybeans, etc. as you'd like. Is that you? Do you hear terms like "click funnel", "SEO" and "retargeting" and feel overwhelmed or...
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