Articles for Entrepreneurs
How to create Holistic Business Goals and Stick to them in 2022
This post is also a podcast episode! Happy New Year! And greetings from Playa del Carmen, Mexico. For the second year, I am living in this beautiful place for the winter. . . A goal that I set a few years ago and have made a reality! Speaking of goals-- how are your...
What I Wish I Did When I First Started My Business
This article is a podcast episode! I've learned a lot in 5+ years of full-time self-employment. Looking back, there are a lot of lessons I needed to learn to get to this point. I want to share these with you, in hopes that maybe you can implement them earlier in your...
What is a ‘holistic business plan’ and why do you need one?
This is a Podcast Episode!You're an online entrepreneur (or aspiring one) because you value freedom, flexibility and creativity, right? You want your work to reflect your life and for all of it to harmoniously work together. . . But you're confused and overwhelmed....
How to Take a Vacation (for Service-Based Entrepreneurs)
This is a podcast episode! I just returned from a 2-week vacation in Alaska with my husband. . . and I didn't do ANY work while we were there. This may seem obvious to a lot of people, but not most service-based entrepreneurs. We don't have the luxury of paid vacation...
How to Avoid Nightmare Clients & Attract Dream Clients
This is also a podcast episode! After more than 5 years as a full-time self-employed service-based entrepreneur, I have had my fair share of awesome and not-so-awesome clients & projects. Everything is a learning experience, right? Here are some valuable...
Branding & Web Design as a Manifestation Tool
If ya haven't heard. . . I launched my Pocast-- "Holistic Business Growth with Jess Parvin"! In the first episode I talk about my recent branding photoshoot (with Bobbie Harte) and how I've used those photos as a manifestation tool to help me create the business and...
When, How and Why to Pivot your Business
This is also a PODCAST episode! In this post I want to clarify a word that I use a lot: PIVOT. This has become quite a buzz-word, especially since the pandemic started, because a lot of businesses had to change or face closing. In my experience, there are three main...
What I learned from my own Rebrand
This is also a PODCAST episode! If you're a service-based entrepreneur or small business owner like I am, you can probably relate to this: sometimes you don't prioritize your own business, marketing, branding, etc. because you're SO busy helping your clients. I often...
How to Sell Without Being Sleazy
Let's talk MARKETING! Sales & Marketing seem to be most entrepreneurs least favorite topic when it comes to their business. So many of my clients tell me (especially when they are just starting out) that they are scared or hesitant to "put themselves out there"...
Strategic vs. Visual Branding
What do you think of when you hear the word "Branding"? Most people probably think of a logo. . .maybe a color scheme and cute little icons that tell you which company's app you're using. But there are so many elements at work here, from the strategy of branding to...
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